Mountains Background

Reviving a 2000 year-old medical system with Hamdard Laboratories

Unani Ki Kahaani

The Brand

'Unani Ki Kahaani

The Story of Holistic Healing' came to us as a vision from Hamdard
Laboratories to take the legacy of Unani to a wider audience. A
documentary that could take the legacy of Unani medicine beyond its
existing audience, introducing it to a new generation. The challenge was
to translate centuries-old wisdom into a narrative that resonates in
today's fast-paced, digital-first world.

The Approach

We approached it through a modern storytelling lens while staying rooted in its rich heritage. The idea was to move beyond a traditional documentary format.

Pulse Reading Diagnosis

Scientist analyzing sample

The Execution

From ideation to final execution, we shaped the film end-to-end:

Crafted the narrative and conceptual framework.
Brought the story to life with Jim Sarbh as the voice of the film.
Ensured a cinematic storytelling style that bridges tradition with modernity.

Scholar Writing

Jim Sarbh in nature

Scientist with microscope

Beyond the film itself, we also:

Developed the launch strategy
Led media planning
Created supporting assets for the film's larger marketing ecosystem

Contest alert poster

New Special feature

Background Texture

Newspaper clipping

The Impact

The film successfully brought Unani into contemporary conversations, delivering both scale and engagement.

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Views across platforms

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People reached

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Engagements

Some campaigns are more than a professional commitment.

Unani Ki Kahaani was one of them.

It was a passion project that began with a vision and evolved into a celebration of holistic healing.

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