Hamdard Laboratories wanted Unani medicine, a fading school of ancient medical science to become popular with a younger audience in India. The challenge was to convey centuries-old wisdom into a narrative that resonates in today’s fast-paced, digital world.
We approached it through a modern storytelling lens while staying rooted in its rich heritage. The idea was to move beyond a traditional documentary format through ‘Unani Ki Kahaani - The Story of Holistic Healing’, a documentary aimed at introducing Unani medicine to a new generation and expanding its legacy.
We shaped the documentary from ideation to execution, crafting the narrative and conceptual framework, bringing the story to life with Jim Sarbh as the voice, and ensuring a cinematic storytelling style that bridges tradition with modernity.
We also developed the launch strategy, led media planning, and created supporting assets for the film’s marketing ecosystem.
The film successfully brought Unani into contemporary conversations, delivering both scale and engagement.
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