In a crowded fast-food QSR market, Subway needed more than visibility. It needed a cultural presence delivered through a medium that had a receding attention span of the audience.
Culture-first, campaign by campaign. Eat Fresh was always the idea. We just made sure the right people felt it, at the right moment.
We anchored each campaign to a cultural moment, a film launch, a shared ritual, a fan community and used Subway's product story to live inside that moment authentically. Small budgets. Big reach. Real engagement.
Three campaigns. One consistent playbook.
Star Wars visuals synced with the TVC, attracting 10.7L people, 34,942 engagements, and 15.6L impressions on Facebook in a single month. Branded content reached over 2 million people on Facebook.
We ignited conversations before promotions with TVC outtake footage. A Facebook event mapped every Indian store, leading to massive engagement on near-zero spend, with direct impact on footfalls. Generated 13.8L Impressions, 1.49L Engagements at a $0.003 CPC and a staggeringly low $40 total ad spend
An annual loyalty campaign centred on togetherness. Teaser posts, in-store selfie prompts, and hourly event page updates kept fans engaged from 10am to 6pm, turning a day-long promotion into a live brand moment. 9.6L people reached with 71,429 engagements, 11.5L impressions at $0.01 CPC
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