Building an identity for Indian government’s
e-commerce platform

A creative edge for India's e-commerce revolution

ONDC is reshaping how India buys, sells, and moves, and every new initiative needed to land clearly with merchants, consumers, and policymakers alike. We were the creative partner behind how that story got told.

A network this big needed a voice to match.

ONDC wasn't launching a product, it was launching a new way for India to participate in digital commerce. The communication challenge was as ambitious as the initiative itself: make something complex feel accessible, exciting, and worth paying attention to across stakeholders, formats, and channels.

Every touchpoint designed.

We worked across the full communications spectrum, OOH, digital ads, event materials, and campaign collaterals, bringing consistency and creative sharpness to each format. Across 10+ campaigns, the work spanned awareness, adoption, and launch moments for new initiatives as they rolled out.