We partnered with Tetra Pak when they completed 37 years in India. A milestone worth celebrating. And since then, our collaboration has spanned campaigns focused on awareness building, lead generation, and the development of communication frameworks.
Across briefs, a consistent mandate guided our approach: to adhere closely to brand guidelines while translating Tetra Pak's distinct brand language into communication that remains relevant and engaging.
A smart move for every coconut brand.
A category-led, B2B campaign driven by impactful media strategy. The objective was to generate leads by building awareness around the benefits of packaging coconut milk and cream in Tetra Recart.
Our approach to their campaigns was phased, B2B and outcome-oriented. To help the brand drive more engagement and visibility amongst B2B as well as B2C consumers, we had a seamless integration of media and communication strategy.
On completing 37 years in India, "Make in India" campaign became the central route to celebrate Tetra Pak's food journey in the country. It was a slow-burn campaign, where we supported them with a communication framework and creative assets.
The next project was "Startup India", an event that needed to be leveraged to communicate the brand to its stakeholders. We supported this by developing creative assets and managing on-ground event coverage.
A tactical, event-led campaign for the "Dairy Industry Conference", aimed at creating awareness around high-protein dairy and packaging and processing solutions.
With awareness and consideration as the key objectives, we experimented with different communication approaches such as thought leadership ads, podcasts, explainer videos along with creative digital assets for the event.
Garnered
Impressions
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