Tetra Pak approached us for their B2B campaigns to raise awareness, generate leads, and develop impactful communication frameworks.
A smart move for every coconut brand.
Managed and delivered this category-led, B2B campaign driven by impactful media and creative strategy. With record leads generated the campaign centered around the benefits of packaging coconut milk and cream in Tetra Recart was recognized for its success internally in a global forum.
Outcome oriented campaigns to help the brand drive more engagement and visibility amongst B2B as well as B2C consumers with seamless integration of media and communication strategy.
On completing 37 years in India, “Make in India” campaign became the central route to celebrate Tetra Pak’s food journey in the country. It was a slow-burn campaign, where we supported them with a communication framework and creative assets.
Designed and managed communication for Tetra Pak’s “Startup India” event, aimed at scouting the next big entrepreneurial venture in food and beverage processing. From offline and online collaterals to managing on ground coverage, we helped the event to scale to a larger audience with the right communication.
We managed the communication and media outreach for the Dairy Industry Conference, a campaign to raise awareness about high-protein dairy and packaging and processing solutions. We tried different approaches like thought leadership ads, podcasts, and explainer videos to get a record 1.9 MN+ impressions and set a new benchmark for the brand.
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