1.1 mn
Impressions with 996k people reached.
creative services
media services
making
subs sexy
Infusing a fresh new perspective to reinforce Subway’s brand mantra of ‘eat fresh’
challenge
Subway is a global brand with a loyal following. But the fast food restaurant business had been getting crowded & competitive. New perspectives were needed to reinforce the core brand mantra of ‘eat fresh’ and issues related to food safety & hygiene needed personalized attention & swift decision making to address, alleviate & arrest.
insight
A streamlined ORM process to address queries, escalate complaints and instant outreach can create a truly responsive & responsible brand. We also needed to map that to the lifestyle & pop-culture associations that the TG engages in.
execution
From a on-the-clock ORM channel to a consistent on-brand social content and media strategy, we established a funnel that was on-brand, on-results and on-point…every time.
Oh yeah, there was that The Avengers tie-in promo that is one for the record books!
+30%
Shares of branded content directly from the page increased by 30% in organic content.
$0.005
Average cost per view of any video promoted on the Facebook page.
$0.01
Average cost of fan acquisition on the page for the last 3 years.
for the record
Our ‘The Avengers’ teaser promo received incredible response in India, with the post generating massive impact with negligible spend!
45k
post interactionsat $0.0003 per impressions
$40
That’s it, that’s how much we spend.
