Core Services: online reputation management; online consumer collaboration initiatives; consumer research & analysis; motivational frameworks & strategy and much more

There is a proverbial saying that bad news travels faster than the good ones. On the Internet the chances of being entangled in a raging wildfire are far more acute as more and more consumers join the online conversations, share experiences and post opinions 24X7.  All breaking news appear first on the Internet and then on traditional media outlets.

In a democratic social web, you can’t control everything people say about you. What you can control is the quality and timing of your response, your willingness to participate and disseminate the right information. Online reputation is not only about negotiating threats and crises that come from competitors, critics and criminals like some doomsday movie. It is not about dislodging negative search results with positive ones. These are symptoms of the problem not the cure.

Online reputation management is a comprehensive mechanism to ensure that a brand’s image, identity, personality, initiatives and assets are portrayed in the right picture.

When you monitor the virtual landscape regularly and methodically, you are equipped with the right intelligence at the right time, every time - the first step to build relationships, engage with your consumers and take your brand forward.

Disclaimer

We don’t have any proprietary technology or tool. Nor do we have some magical crawler that filters out noise and delivers sense. We don’t believe in reinventing the wheel. It is stupid if not silly. There are many paid and free tools to measure online conversations and influence. We help you choose the best that fits your budget and purpose. Instead we bring human analysis and intelligence without which such filtered fancy charts are only fancy after all. And we organize actionable insights based on our analytical and sociological research. We don’t measure for the pleasure of measuring. Our professional human analysis provides in depth consumer insights to decision makers to act upon.