Core Services: Digital PR; online outreach programs; relationship building& marketing; blogger networking & media relations

Out of 100 wired people... one will create content... 10 will interact online...89 will view the content and interactions- Business Week. The key to any successful dialogue is to find the first eleven for they drive this thriving world of consumer generated media. Ubiquitous bloggers, prolific social commentators, subject matter experts, vocal and vociferous netizens – meet the new breed of virtual influencers, trusted and relied upon by their networks of influence. They have redefined the practice of word of mouth marketing, media relations and the very definition of influencer.

You simply cannot treat this new breed as demographic and webographic lumps, as recipients of your unsolicited press releases and obtrusive commercial invitations. Their social standing and reputation, their peer relations, being liked and appreciated are matters of greater importance.

You need to first acknowledge and appreciate their individuality, their uniqueness. You can’t buy their trust but you surely can earn it – if you have the right approach, attitude and intention.

Our community outreach team has spent years of time in nurturing and nourishing relations online. We can get you introduced to our spheres of influence and beyond. More importantly we can help you develop relationships.