Core Services: content development; copy & advertising concepts; communication design, strategy & execution; blogging, podcasting & webinars; whitepapers & marketing collateral; community management & moderation; subject matter experts and more

First let us kill that monumental myth: content is not the king! No it is not a feminist reaction though we instinctively oppose such gendered structures of power and knowledge.  Good content is invaluable and inevitable we presume. For us, content is an invitation to interact and engage - it is something to talk about.

The social web is all about conversations and channels of two way communication. It is not about sample content that can be carnivorously copy pasted. Social conversations should always be contextual and may vary for every social networking audience.  There are plenty of useful resources that can teach you about social platforms and tools, but they can’t teach you how to be social. We can.

Content & Communication Strategy

What is the user generated content environment around your brand, service, product or category? What messages will resonate with your target audience? What communication is most likely to register via their collective sphere of influence? What should be your tone, persona and voice like?

These are some trigger questions that are a prerequisite for developing any messaging strategy. We don’t generalize our premises and treat every brand as unique and every opportunity to converse as a new challenge. We help you develop a content and communication strategy that is in sync with your brand and that resonates with your consumers – whether they are your stakeholders, customers, employees or even critics.

Content Development

We assemble and deploy the best team to take care of your entire content requirement whether it is social network messaging, blogging, PR, thought leadership whitepapers and case studies, interactive copy writing or audio visual communication: podcasts, webinars, digital videos, applications and more. We also help you source the best voices to author your blog or moderate your forum.

Let us understand the context of your brand and we will create compelling content around it and nurture consumer relationships online.